Who audited the product you are using?
It’s easy to claim organic, natural, eco-friendly. Most customers bite into a marketing story easily without checking the back of the label. PAÑPURI partners with the best certifying bodies in the industry so you’re assured our story matches the label.
Like PAÑPURI, NATRUE focuses on what is inside a product. Ingredients as well as processes are stringently assessed before it can be called NATRUE-certified.
The biggest enemy of the natural and organic industry is greenwashing. Greenwashing means misleading consumers to think a product is “green, natural, eco-friendly” by simply implementing marketing strategies suggesting as much.
True Natural Cosmetics: When the NATRUE label appears on a package, it is not only compliant with a strict standard but also a reliable certification process.
NATRUE is one of the world's revered certifications for natural skincare, with its very high demands on natural and organic ingredients, transparency and clarity for which ingredients are approved or not, as well as which processes and extraction methods may be used.
The biggest enemy of the natural and organic industry is greenwashing, misleading consumers to think a product is “green, natural, eco-friendly” by simply implementing marketing strategies. NATRUE prohibits this process.
THE 75% RULE
NATRUE guarantees that at least 75% of all the individual products in a delimited series, identified either by the brands or the sub-brands they work with, must be compliant with the NATRUE standard.
NATRUE prohibits companies to certify only one or two products and then implement marketing strategies, leaving consumers with the impression that the whole line is certified.
Certification is a serious process which implies commitment. When the NATRUE label appears on a package, customers can be assured that the product it contains is not only compliant with a strict standard but also that a reliable certification process has been carried out by independent certification bodies which are also subjected to a rigorous accreditation process with NATRUE’s partners.
As the first Italian organization working to promote organic culture outside Europe, BioAgriCert remains one of the world's stringent.
Unfortunately a compulsory European Regulation to regulate the production of organic and natural cosmetic products is still not in place. This is why retailers and the industry in general implement voluntary standards in order to harmonize as well as control requirements and procedures.
GUARANTEE OF A CERTIFIED PRODUCT
BioAgriCert, which has been working in the sector of organic certification since 1984, has implemented its voluntary standard for the control and certification of bio-organic and natural cosmetic products. The standard is a voluntary instrument to qualify processes and products and to give consumers the guarantee of a certified product.
The BioAgriCert standard connects the production, packaging, labeling and trading of natural and organic cosmetic products.
ALL STAGES OF PRODUCTION UNIFIED
The BioAgriCert standard connects the production, packaging, labeling and trading of natural and organic cosmetic products. The present standard explains what is a “natural ingredient” and an “ingredient of natural origin”, thus promoting a clear sense for the customers.
"Natural ingredients" are obtained from natural raw materials such as vegetal products or products from wild harvesting, products of animal origin like milk, honey, etc. and minerals processed only thorough drying, extraction or filtration, among others. On the other hand, ingredients "of natural origin" are obtained from natural raw materials, which can be processed through physical processes but also through some allowed chemical processes.
Gold Label: PAÑPURI Organics certified by NATRUE and BioAgriCert
Made of NATRUE- and BioAgriCert-certified formulations, PAÑPURI Organics guarantees supreme quality. PAÑPURI Organics comprises of two scents, Sunrise Lemon and Black Jasmine.
Sunrise Lemon, a union of lemon, tangerine and grapefruit brings forth a citrus experience that treats the senses into an invigorating ecstasy while Black Jasmine, refined and sophisticated, turns the beloved jasmine into a noir so tender