PAÑPURI x TERRACYCLE THAI FOUNDATION : BEYOND THE RIVER
PAÑPURI JOINS HANDS WITH TERRACYCLE THAI FOUNDATION TO CLEAN UP THE LAT PHRAO CANAL
Over the years, waste pollution has become a very real threat to our rivers and oceans. The continued destruction of these waterways has resulted in a global crisis that is harming the well-being of the world and our quality of life.
This year, PAÑPURI partners with TerraCycle Thai Foundation in a campaign entitled PAÑPURI x TerraCycle Thai Foundation: Beyond the River to aid in the fight against plastic and waste pollution as part of our ongoing Clean Beauty and Sustainability efforts.
What are the aims of the ‘Beyond the River’ campaign?
• Create sustainable recycling and waste management solutions – with a special emphasis on preventing plastic bottles from entering the oceans and damaging the ecosystem
• Engage with local communities to implement these solutions and raise awareness about the dangers of waste accumulation and its impact
• Clean up Khlong Lat Phrao, one of the main canals in Bangkok that flows through 50 communities along the canal
Who is the TerraCycle Thai Foundation?
They are a non-profit organization established under the TerraCycle Global Foundation and TerraCycle Inc. Their goal is to create “a world without garbage” by engaging with local communities to collect and recycle non-recyclable materials and address the issue of plastic pollution in emerging regions.
Within Thailand, TerraCycle has developed sieve-like waste traps deep in the canal to capture both surface and underwater waste in Khlong Lat Phrao.
All the collected waste from this campaign undergo a thorough recycling process, determining which will be converted into electrical energy or renewable energy to avoid being taken to a landfill.
What will the ‘Beyond the River’ campaign do?
• For every one sale of Bath & Body and Hair Care products, an equivalent of 100 bottles*** will be cleaned up in Khlong Lat Phrao
• Every One-Day Onsen Pass purchased for PAÑPURI WELLNESS, an equivalent of 100 bottles*** will be cleaned up in Khlong Lat Phrao
• For every specially-curated set by Sakrat Piamvoranun (PuPe so Sweet) sold, an equivalent of 300 bottles*** will be cleaned up in Khlong Lat Phrao between October 1-7, 2021
• For PAÑPURI FIRST customers, points can be redeemed as part of the campaign. The details are as follows: 150 points = 100 bottles / 350 points = 250 bottles / 500 points = 350 bottles
Our goal is to collect 325,000 pieces or 6.5 tons of waste between October 2021 and March 2022 – with a portion of the proceeds of specified products and services going directly to the foundation.
Join us in creating a more sustainable and holistic world with the PAÑPURI x TerraCycle Thai Foundation: Beyond The River campaign – now available at PAÑPURI retail stores, PAÑPURI WELLNESS and all PAÑPURI online sales channels.
For more information, please contact us via Facebook, Twitter, Instagram, Weibo: @PANPURIOfficial and Line: @PANPURI.
***Approximately 600 ml per plastic bottle
