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Beyond The River

Over the years, waste pollution has become a very real threat to our rivers and oceans. The continued destruction of these waterways has resulted in a global crisis that is harming the well-being of the world and our quality of life.

This year, PAÑPURI partners with TerraCycle Thai Foundation in a campaign entitled PAÑPURI x TerraCycle Thai Foundation: Beyond the River to aid in the fight against plastic and waste pollution as part of our ongoing Clean Beauty and Sustainability efforts.

• Create sustainable recycling and waste management solutions – with a special emphasis on preventing plastic bottles from entering the oceans and damaging the ecosystem

• Engage with local communities to implement these solutions and raise awareness about the dangers of waste accumulation and its impact

• Clean up Khlong Lat Phrao, one of the main canals in Bangkok that flows through 50 communities along the canal

They are a non-profit organization established under the TerraCycle Global Foundation and TerraCycle Inc. Their goal is to create “a world without garbage” by engaging with local communities to collect and recycle non-recyclable materials and address the issue of plastic pollution in emerging regions.

Within Thailand, TerraCycle has developed sieve-like waste traps deep in the canal to capture both surface and underwater waste in Khlong Lat Phrao.

All the collected waste from this campaign undergo a thorough recycling process, determining which will be converted into electrical energy or renewable energy to avoid being taken to a landfill.

• For every one sale of Bath & Body and Hair Care products, an equivalent of 100 bottles*** will be cleaned up in Khlong Lat Phrao

• Every One-Day Onsen Pass purchased for PAÑPURI WELLNESS, an equivalent of 100 bottles*** will be cleaned up in Khlong Lat Phrao

• For every specially-curated set by Sakrat Piamvoranun (PuPe so Sweet) sold, an equivalent of 300 bottles*** will be cleaned up in Khlong Lat Phrao between October 1-7, 2021

• For PAÑPURI FIRST customers, points can be redeemed as part of the campaign. The details are as follows: 150 points = 100 bottles / 350 points = 250 bottles / 500 points = 350 bottles

Our goal is to collect 325,000 pieces or 6.5 tons of waste between October 2021 and March 2022 – with a portion of the proceeds of specified products and services going directly to the foundation.

Join us in creating a more sustainable and holistic world with the PAÑPURI x TerraCycle Thai Foundation: Beyond The River campaign – now available at PAÑPURI retail stores, PAÑPURI WELLNESS and all PAÑPURI online sales channels.

For more information, please contact us via Facebook, Twitter, Instagram, Weibo: @PANPURIOfficial and Line: @PANPURI.

***Approximately 600 ml per plastic bottle

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